Sometimes it’s the simplest gestures that have the greatest impacts. The Shoebox Campaign is one such example. If you are unfamiliar with the campaign, it’s a very simple concept. Fill a shoe box with age and gender appropriate gifts, write a note to the student to let them know you care and encourage them to continue in school, include five dollars for shipping, and drop off at a collection point. Or, you can order pre-filled shoeboxes online. It’s that easy. And so effective. Schools in the program see an immediate drop in absenteeism and an increase in enrollment.