“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffett
Reputations are hard won and easily lost. For mom and pop businesses it’s not difficult to ensure the words and actions of the company representatives are aligned with the company philosophy. But for larger corporations that may have many branch operations nationally and internationally, divisions within divisions, and a whole host of contractors working on their behalf, it can be a challenge to ensure absolutely everyone upholds the corporate philosophy.